Smart Thinking For Smarter Cities Campaign

HLCPR

IBM has teamed up with Ogilvy agency to create 3D billboards for their Smarter Cities campaign. The billboards are as every bit handy as they are innovative and genius for gaining awareness. These 3D adverts act as rain shelters, benches, and ramps allowing the public to interact with the adverts in a new and dynamic way.

Fotor0619173318

The main aim of the interactive billboards were to turn communications into useful pieces of infrastructure to be used in everyday life. Susan Westre, the Executive Creative Director at IBM says, “We were looking for an idea that reached regular citizens as well as city leaders.” Despite the creative and eye-catching design there has been a lot of questioning over the health and safety of them; the ramp design in particular as many feel a hand-rail would be needed. After the long process of approval for this advertisements Westre said, “By just getting this idea out there…

View original post 169 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s