Advertising by SOS – Depression

NOSTALGIA

After reviewing the latest advertisements by Samaritans of Singapore, not only was I shocked but completely astonished with how they highlighted such a terrible subject of depression in a light-hearted way. The advertisements that were shown feature both a positive and a negative message in which is revealed through when the advertisement is inverted.

The advertisement’s tagline is: “The signs are there if you read them” in which I believe as a designer is completely and utterly true. When reading into signs such as advertisements you look over something again and again until you have a clear understanding of what it’s intending to do. The clear messages that they are trying to portray are much more subtle than existing ad’s within this field in which makes more of an impact – however in this instance this makes a greater impact than the existing style of advertisements offered within the industry.

Life is Great

I hate…

View original post 160 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s