Happiness without Boarders – Small World Machines shortlisted for Cannes Lions!

With the Cannes Lions Award nominees announced overnight, I am so stoked to see The Small World Machines by Leo Burnett Sydney score its top spot in the Outdoor Lions shortlist!

When I first saw this campaign I was truly moved. The relationship between India and Pakistan has for too long been damaged by their political history. Attitudes and perceptions towards one another have been indented into the culture leaving the neighbouring countries no closer to one another as time goes on.

Alas, with Coke as the client (an incredibly popular drink in both nations), the campaign set out to create a moment of connection between the nations by setting up a live communications portal in the form of a vending machine in the two countries. If you haven’t experienced the disconnect between the two countries first hand, you might not quite be able to fully grasp how interesting this…

View original post 250 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s